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you are uniquely crafted by god as...

A pursuer of independence.

You are a

Seeker of Freedom!

Purpose: Achievement + Performance.

you are uniquely crafted by god as...

A pursuer of independence. You are a Seeker of Freedom! Purpose: Achievement + Performance.


Your pursuit in life is Freedom and Independence – a sense of personal freedom. You believe that you, as a person, must be able to achieve your own choice.

One of the biggest drivers for pursuing entrepreneurship is becoming your own boss, or doing a certain job that enables you to feel independent and not be tied down by anyone or anything.

Aside from your pursuit of freedom, you also value achievement and performance. You are constantly driven and find ways to improve in performing well in whatever aspect – whether in an art form, systems, etc.

The fact that you are an independent being, you can drive people in who can depend on you to help them; and your great achievements and constant drive to perform well make you the best candidate for the people who need help – most especially if you provide a solution that could benefit them most in their terms and not your own.

You like to live in the moment, and people who surround you who are loyal to you deserve your gratitude – as they are part of your achievements.

All these, paired with your pursuit of freedom, will unlock your greatness and success in your business!

In your top four (4) cognitive preferences, your way of perceiving the world is through Introverted Intuition and Extroverted Sensing.

This could mean that when you plan for your future, you lock yourself into a certain target, vision, or goal and then trust that the path will happen by itself.

When you have a goal you want to accomplish, you visualize it and believe that it’s real – it’s already happening, and you are already in the process of going through it.

This idea can be very similar to the Law of Attraction. It is about visualizing, it is broad and intuitive, and it has control over the bird’s eye view of a large stretch of time.

Let’s say, in 10-20 years, this is where you’re going to be. The cause and effect of your actions and how one thing leads to another.

In terms of productivity, you see the present external or physical, sensory quality. The way you visualize is:

I want my physical world to be like /this/ (seeing your vision, future, and goal as if it’s already happening), and then they will do a productive action in the present to change their present into the vision that they are aiming.

Introverted intuition is also about kicking all the obstacles in the way. If you feel there is a resistance or blockage on your way to your goal or vision, you will bulldoze it off. This could mean you would get rid of the “shiny object syndrome” that could potentially distract you from the goal you are aiming for.

You see the bigger picture, and it is through you “knowing” whether a certain goal is reachable or not.

Oftentimes, when you create a vision, and you realize that your present does not match with what you aim to be, this could spike the level of frustration, but it could also become a source of motivation to constantly move forward into achieving your goal faster and maintain productivity.

Your thinking process is objective and external, making you good at following instructions and creating efficiency on an already pre-existing system or logical framework.

Your type is one of the reasons why automation exists – to make things easier, but tweaking an already existing and effective logic, only making it better than it was.

You don’t mind following a pre-established way of doing things or processes and then improving things from there.

A good example is when you’re trying to learn Photoshop, you find ways to be effective and quickly achieve the desired result as soon as possible.

You don’t mind taking only a certain part of the entirety from an external logic, framework, process, or information and making use of it to get a rapid result.

You are simply focused on simply performing a specific task and end with the desired output.

This could also mean that you are a fast learner when given enough information straight up.

lifte space new brand identity-14

I'm Lovella

I help introvert entrepreneurs turn their personality type into a compelling brand to build a business driven by their unique, authentic identity and to attract clients that match their vibe.

I know why you’re here. You’re tired of “experimenting,” doing multiple “trial and error” with your brand.

You can’t seem to grasp the perfect message and voice that fits you. Heck, even the phrase “niche down” is giving you a nightmare and analysis paralysis.

I hear you. Improvement of self-awareness and self-esteem is not silly.

Confidence is the key, and you can only be confident if you are one with your true, authentic self – all rooted in your cognitive identity.


The journey to self-awareness is a process...

If you’re ready to learn more, you may check your inbox and you’ll see there where you’ll need to confirm your subscription.

But wait — you’d first want to know what’s in it for you, right?

Initial Home Website
01. Weekly updates specifically about your group type

wait, group type? this isn’t my personality type yet? yes, continue on reading #2

02. The 4 Main Personality Types

have an in-depth knowledge of your specific personality type, know each of their Brand Cores and best-suited Brand Archetypes

03. Learn ways you can leverage your inner strengths

discover how to network with people based on your personality type

04. Tips on crafting your unique brand message

this is your road for your authenticity to shine on your brand and business, and a dead-end to multiple rebranding!

05. Of course, it doesn't end here

this is a secret between us two… I’ll hand out tips that aren’t available on external sources – socials, websites, etc. Scoot closer and be the first ones to know



Visualizing Strategist

Introvert • Intuitive • Thinking • Judging


Cognitive Functions:
• Hero - Introverted Intuition (Ni)
→ visualizing abstract goals to make them achievable
• Parent - Extroverted Thinking (Te)
→ excellent at explaining processes
• Child - Introverted Feeling (Fi)
→ protects their own feelings within themselves
• Anima - Extroverted Sensing (Se)
→ difficulty changing plans or winging it even necessary


Ultimate Strength: Their desire to understand and contribute betterment of the world through their intelligence
Ultimate Weakness: Can be stubborn to be flexible with other opportunities that are not included in their plans or 'knowing.'


The personality behind the Visualizing Strategist is those who have original ideas and an incredible drive to implement their ideas and achieve their goals. He quickly sees patterns in external events and develops far-reaching explanatory perspectives. When committed, they organize and carry out the work. They can also be skeptical and independent, and they have high standards of competence and performance.


Knowledge, Observation, Synthesizing, Detached, Strategic, Prepared, Informative, Expertise, Organized, Independent, Competent, Achiever


Commander Strategist

Extrovert • Intuitive • Thinking • Judging


Cognitive Functions:
• Hero - Extroverted Thinking (Te)
→ desire to bring all their hard work into solid fruition
• Parent - Introverted Intuition (Ni)
→ planning always ahead of time from where they stand
• Child - Extroverted Sensing (Se)
→ materializes great ideas
• Anima - Introverted Feeling (Fi)
→ difficulty or awkwardness in expressing their feelings to the people they care about


Ultimate Strength: Excellent in solving problems
Ultimate Weakness: Often dismissing the importance of their emotions


The personality behind the Commandant Strategist is about leadership and assertiveness. They are communicative, agile, and analytical thinking and predisposed to lead teams and organizations. They adapt well to change and make their strategies adapt as well whenever the environment changes. In addition, they almost always know how to explain their projects or stories in ways that are of interest to the rest.


Raw Intuitive Power, Magnetic Intensity, Energetic, Decisive, Champions of the Marginalized, Challenging, Unvarnished Truth, Clear & Direct, Influence, Strength


Creative Producer

Introvert • Sensing • Feeling • Perceiving


Cognitive Functions:
• Hero - Introverted Feeling (Fi)
→ self-expression is significant to their being
• Parent - Extroverted Sensing (Se)
→ experience redefined by their own self-expression
• Child - Introverted Intuition (Ni)
→ intuition on other people's character
• Anima - Extroverted Thinking (Te)
→ extremely stubborn with their own way of doing self-expression


Ultimate Strength: Appreciation, Physical Expression
Ultimate Weakness: Stubbornness of own rules


The personality behind the Creative Producer is reserved, sensitive, and friendly. They enjoy the present moment and what happens around them. They like to have their own space and work within their time frame. They're also loyal and committed to their values and to the people who are important to them.


Peaceful, Easy, Natural, Alignment, Good-Natured, Passive, Harmonizing, Flexible, Inclusive, Easygoing, Patient, Supportive, Consistent, Collaborative


Adventurous Performer

Extrovert • Sensing • Feeling • Perceiving


Cognitive Functions:
• Hero - Extroverted Sensing (Se)
→ excellent at readin the room
• Parent - Introverted Feeling (Fi)
→ firm with own values, beliefs, and 100% aware of how they feel about it
• Child - Extroverted Thinking (Te)
→ working on decisions based from what they know
• Anima - Introverted Intuition (Ni)
→ struggle engaging in conversations that are not happening at the moment


Ultimate Strength: Seizing the moment or opportunity
Ultimate Weakness: Idealization of the future


The personality behind the Adventurous Performer is friendly, open, and willing. They are a lover of life, people, and material comforts. They primarily work with others to make things happen and approach their work with common
sense and a realistic approach, making work fun. Flexible and spontaneous, they adapt quickly to new people and environments and learn better by trying new skills with people.


Lively, Artistic Visionary, Energetic, Possibility, Adventure, Capable, FOMO, Positivity, Imaginative, Creativity, Enthusiastic, Optimistic, Wonder

Why are these four in the same category?

Because all of these four types have a similar list of top four (4) cognitive functions, but stacked / ordered differently.

How will I know which is my personality type?

Depending on your cognitive preferences, each of these functions play a different and important role in the way you interact with the world.

This, you will know more about in our weekly newsletter, and discover more about these four functions and then eventually find out your personality type and how it’s going to help you leverage the power of in-depth self-awareness, manifesting it into an authentic and compelling brand that your target market cannot resist.

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Sources: CS Joseph, Psychologyjunkie, Indepth MBTI

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Lifte Space Co. 2024 • Personality-driven Branding